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The Department of Industry and Economy provides legal protection for the visual media identity of the UAE

23-12-2021

The Department of Industry and Economy of the Government of Fujairah cooperated with the Ministry of Economy in providing legal protection for the visual media identity logo of the United Arab Emirates from the use of infringing intellectual property rights for the design of the media identity "Seven Lines" and "Nothing is Impossible" in Arabic and English.

The visual media identity of the UAE is a national project that was launched in 2019 with the aim of highlighting the identity of the state, consolidating its positive image at the regional and international levels, conveying its inspiring story to the world, and enhancing the national and popular sense in Emirati society.

On the other hand, the Media Identity Office of the United Arab Emirates was established under the umbrella of the Public Diplomacy Office in the Ministry of Ministers Affairs and the Future. Accordingly, the Media Identity Office is the only official reference for the use of the logo and the transformation of the logo into a trademark to give it legal protection.

The office will provide a guide for the uses of the design and the logo on the official website of the country's digital identity "www.nationbrand.ae".